“Rusty unf**ked my brain.”

– Galel Fajardo, High Performance Coach, recovering overthinker

If I told you to think negatively, you’d probably say “Well that’s probably not gonna make my life better.”

But what I’m talking about is a very specific way of negative thinking that actually creates more positive outcomes.

Let me explain what I mean by that...

Because you probably don’t want to have more negative thoughts. That’s not what I’m telling you to do.

What I’m telling you to do is to reshape the way you approach things, so you recognize self-sabotage patterns before they occur — by being aware of the negative side of things.

Your subconscious mind is loaded with negative thoughts. But if you never find them, they'll sabotage you when you least expect it.

So negative thinking is the process of unearthing the inner sh*t that causes sabotage.

See if this sounds familiar:

You’re in your own way and you know it.

You can see it in your outbursts. Your procrastination. To-do lists growing longer and longer. And it’s overwhelming.

Which sucks. A lot.

But all those issues won’t get solved by another productivity hack or coaching course.

The problem isn’t your business. It’s YOU.

Well, more specifically, your subconscious wiring. It’s just not working how you need it to.

So you can keep fighting that if you want to… and sabotaging your business over and over in the process…

Or you can do something about it.

Here's what happened to me when I stopped sabotaging my business. I 4Xed my closing rate, and closed over $1 million in coaching sales.

This book breaks down:

• Why positive thinking is keeping you stuck
• How to leverage your negativity to break your mental blocks
• How to rewire your subconscious mind without endless hours (and dollars) on therapy, abundance meditations, or ayahuasca retreats
• Using your emotions for rapid clarity in your business
• The two greatest sales lessons that helped me sell over a million bucks worth of coaching
• And so much more… including stories of how other people overcame the same sh*t, so you can believe it’s possible for you too

And it’s quick. I mean, look at this thing. It’s not a big book. Get it. Read it. Apply it. Fix your inner sh*t. Quit sabotaging your business.

See ya on the inside,

Rusty “sh*t-fixer” Osborne

P.S. There’s some rad bonuses that come with this book. You'll get them automatically when you buy the book here.

Introduction

How to get the most out of this book (and every book you read after this one).

Part 1: The Truth About Negative Thinking

What they never taught you about the unconscious mind, and why you should quit trying.

• How I burned a business to the ground with positive thinking - so you know what not to do.

• The #1 rule for recovering positive thinkers - If you understand this one thing, everything in your life gets radically easier.

• Your Brain is 100 Angry Donkeys - I know it sounds weird. But if you think of your brain like 100 angry donkeys trying to run every direction but forward, you’ll be able to wrangle your brain into an easy-moving and well-oiled machine that does what you want. So you don’t have to fight against your brain anymore. It works with you, instead of against you.

• How affirmations hurt your subconscious mind - Studies have shown that affirmations actually decrease your confidence and abilities if you’re using them in the normal “positive thinking” way. I'll tell you why, and what to do instead.

• How to find your inner sh*t so you can fix it - You’ll think negative thoughts to find your blind spots and problems. Then you’ll fix them. Btw, those negative thoughts won't "attract negativity".

• The Missing Link To Your Manifestations - This isn’t a book on manifestation... But if you’re into that sort of thing, you’ll need to read this chapter. I’ll tell you why Jack Canfield said "I made a mistake with The Secret and the Law Of Attraction", why he wanted my book to be written, and how you can manifest easier and faster.

• Also that chapter will explain why you can be a Negative Nancy and still stack cash. (Because admit it, you know some negative a-holes that make more money than you. Positivity isn’t their secret to success, so it doesn’t have to be yours either.)

• Why Your Sh*t Is F*cked - Positive thinkers avoid this... But psychologists already figured out where your problems come from. You’ll learn the psychological roots of your problems, and how to use them to fix your inner sh*t. When you fix your inner sh*t, the outer sh*t (business, marriage, family, health, etc) starts to fix itself.

• Be The CEO, Not The Journalist - This weird analogy will help you understand how your subconscious mind actually works, so you can work with it.

• Business, The Branson Way - Richard Branson uses his subconscious mind the way that I explain in the “CEO/Journalist” chapter. I'll show you how he does that, so you can do the same.

• Learning to Trust Yourself with Intuitive Eating - Don't trust yourself? You'll need a little practice. Intuitive eating is like the training ground to learn self-trust, so you can then use it when it matters in your business and sales calls. And you can lose weight with it too if you want.

• Fix Your Sh*t - I’ll walk you through the four simple steps to fix your inner problems. This is the Negative Mindset Method in action. It’s f’ing gold.

• You Inner Child Is Running The Show (And It’s Time for A Software Update) - You might think it sounds like hippy crap. But it doesn’t really matter what it sounds like. Because it gets results. Learn this, and you'll quit sabotaging, fast. That’s what you want, right?

• Fix More Sh*t - I’ll walk you through the steps again to fix your inner sh*t. So you won't just have a fun read, you'll actually fix your sh*t with this book.

Part 2 - The Easy Way to Do hard Things

Reprogram your subconscious mind, so it does the hard work for you.

• The Subconscious Upgrade System - There are three pillars to a full Mindset Upgrade.

I’ll show you how to:

• 1) Release what holds you back.
• 2) Design your identity to get what you want.
• 3) Avoid self-sabotage as you grow fast.

• Ugh, Goal-Setting - My puppy will show you how to set and use goals the easy way. It's not the normal way, because it's designed along with your subconscious mind. With a goal in mind (the right way) you'll rewire your brain to get you to that goal easily.

• Pillar 1: Releasing - Release the crap holding you back. I'll walk you through the steps to do it. The more stuff you let go of, the less stuff you have to carry. So it’ll make your life feel light and easy, even if you're busier than a rabbit on crack. (This is where you cue the sigh of relief. You’ll love it.)

• Mindfulness Meditation Wastes Your Time - Seriously. You’re about to 100x the ROI on your meditation time when you read this. Because mindfulness meditation is like trying to be peaceful with having a rock in your shoe... instead of just taking the f*cking rock out of your shoe.

• The Bold Claim - Depression Solutions - If you deal with depression, you’ll either love or hate this chapter. But I’ve seen depression disappear fast with this method. Including for myself. So if you want a way out, here it is.

• The Second Greatest Sales Lesson - If you do your own sales, and you’re a people-pleaser, listen up. You’ll sell so much better if you read and understand this simple concept.

• Laws of Learning - Your brain operates under specific laws. So I’ll tell you the Laws of Learning so you can learn anything faster. Like how to build habits fast, or how to learn new skills fast.

• Pillar 2: Identity Design - Who do you need to be, in order to get what you want? We'll design that identity, because your identity drives your actions. And your actions drive your results. And we’ll wire it into your subconscious mind so you don’t have to try to be that person. You'll just be them.

• The Power of Enclothed Cognition - You can dress your way to success. Kinda. Science says so. Let's use the science to step into your new identity.

• Be. Do. Have (A Drink or Two). - I was a fat, drunk idiot. Which is a really useful story to tell you because it’ll show you how identity change works. And you'll find out why you shouldn’t say “I’m an alcoholic” or “I’m an addict” if you want to quit your addictions.

• How Many People Are You? - This high performance secret is used by Olympic athletes, astronauts, and even Beyonce. Use this daily to radically improve your performance in each area of your life.

• Split Personalities (On Purpose) - You have multiple personalities already, so why not use them to your advantage? I know you’re crazy. So am I. Use your crazy.

• Your New Life Costs Your Old One - This principle increased my sales, helped me lose 85 pounds, and be a better husband. You can do it too. You'll need to let go of things from your old life if you want to easily step into your new one.

• Extreme Accountability - Take your power back with this chapter. If you've been a victim to anything, you'll love the freedom it gives you. It's like Jocko talks about in his book Extreme Accountability, but using it to focus on fixing your inner sh*t to quit self-sabotaging. You haven't heard this version of it yet.

• The Greatest Sales Lesson - If I could only teach one thing to increase your sales, this is it. It’ll make you a better salesperson, leader, and coach. And it has nothing to do with sales skills, scripts, tactics or gimmicks.

• Super Models In Your Head - Do you ever wish one of your idols would just tell you how to be successful like them? Like if you could have your own Alex Hormozi or Tony Robbins or Gandhi on your shoulder constantly, and they’d just give you the next steps to take? This is the shortcut you’re looking for.

• Pillar 3: Acclimation - The faster you grow, the more uncomfortable you get. Kinda like climbing a mountain. If you don’t acclimate to the new levels of success, you’ll get "altitude sickness." Self-sabotage. Complacency. Bad habits and addictions. I’ll give you the framework to keep "altitude sickness" from taking you down.

• Escaping Self-Sabotage - It’s simple. The steps are in this super short chapter. And I’ll tell you how my client Joe collected unpaid invoices crazy fast when he understood this.

• Crushing Complacency - If you get too comfortable sometimes, to the point where it’s really screwing with you and your business, this chapter will make you money. I’ll walk you through the steps to bust it wide open and make change. Without any motivational rah-rah speeches or BS. Just a simple step-by-step method to break it apart anytime it shows up.

Part 3 - The Value Creation Formula

Turn your inner work into outer work. Because inner work doesn’t matter if your life doesn’t actually get better. Right?

• Don’t Be A Dick - Know when to think negative, and when not to. So you won't be a dick.

• Be A Creator - What do the most successful people have in common? They create value. You can wire this into your identity and your brain.

• Value Creation Formula - This simple formula shows you how to be a value creator. (Action + Reflection) x Connection = Massive Value

• Action - A success lesson from the most successful man I know. You might change your morning routine immediately after reading this.

• Reflection, Part 1 - Three simple questions to know if your actions mattered, and how they helped.

• Reflection, Part 2 - Using the Negative Mindset Method to release the sh*t holding you back from bigger better actions.

• Connection - If you create value but keep it to yourself, it’s not valuable to others in a way that creates impact for them, and cash for you.

• Know Your Mission. Know Your Enemy - This is the little bit of “positive thinking” that’s allowed in this book lol. If you don’t know what mission you’re here to accomplish, it’s hard to get it done. So this will help you stay clear on your prupose for life and business.

Appendix A - What if I Don’t Feel? (Emotional Intelligence 101):

• This appendix give you the steps to build a solid emotional intelligence foundation. So you can understand your own sh*t better. And so you can deal with others in emotionally intelligent ways too.

Appendix B - The Complete Negative Mindset Method:

• It’s a quick-reference page so you don’t have to flip through the book to remember how to use it. Just dog-dear or bookmark this page (or copy/paste it into your notes app where you can use it over and over.)

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