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In your own way and overwhelmed?

Positive thinking, gratitude journaling, dream boards and visualization are making it worse.

How entrepreneurs are using “negative thinking” to kill overwhelm, quit procrastinating, and stop fear in it’s tracks.

"Rusty unf*cked my brain."

– Galel Fajardo, High Performance Coach, Recovering Overthinker

watch here first


what readers are saying

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"Frustratingly beneficial."

– Gavin McHale, Business Performance Coach, Author of Consciouspreneur

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"I was in a cycle of never doing enough, beating myself up, and sabotaging my work. Until I met Rusty."

"The techniques in this book helped me fall in love with myself and my work (and make way more money along the way)."

– Ashley Lewkebandara, Founder of Your LLC Attorney

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"The tools in this book helped me stop blaming my circumstances and take full ownership. Cleaning up my side of the street changed everything—my business, my relationships, my peace of mind.

I got my mind back. And that changed my life."

— Jessica Aebi, Executive Career Coach & Entrepreneur

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why positive thinking keeps you stuck

You’re overwhelmed.

But you’re moving forward anyways.

But then it hits again, and you think “wow I suck.”

You get back to work... but then you get distracted and procrastinate…

And once again “I SUCK! UGH!”

And the cycle continues.

On the outside, you show that you’ve got it all under control. That you know what you’re doing.

I’m Rusty Osborne, the author of The Power of Negative Thinking, creator of the Negative Mindset Method, and I’ve been rewiring entrepreneurs’ brains for the last few years.

the Power of Negative Thinking explained

Here’s what you need to know:

Positive thinking feels good in the moment. It gets you working harder and faster for a little while.

But it’s a short-term fuel source. It’s like burning dry leaves for your campfire, when you need logs that’ll last all night. Weird analogy haha but stick with me here.

"i've tried everything"

I know you’ve listened to Tony Robbins and Mel Robbins and probably some other Robbins.

I know you’ve tried meditation and therapy and probably psychedelics to get your brain under control.

But you’re still spinning your wheels, you’re still your own worst enemy, you’re still feeling like nothing you do is ever good enough.

So you beat yourself up. Then you might get some work done, but then you end up procrastinating and complacent again. Not to mention the bad habits and addictions that you’re hiding… overeating, drinking too much, drugs, porn, whatever it might be.

These are all ways that your subconscious is sabotaging you and your business.

F**k man it’s frustrating! “Why can’t it just f**king work for me?!” Right?

It doesn’t have to be this way.

The problem here is that nobody teaches how to work with your subconscious mind, or how to easily change what’s going on in there.

In therapy they’ll help you find your problem, but you just talk about problems all the time and they don’t get solved.

If you’ve done psychedelics, you have a crazy trip but you don’t really know what happened and if it fixed anything. But it felt really impactful, so maybe it did?

And if you’ve gone to retreats or motivational events, the high ends after another week or so, and you’re back to the old way of doing things.

So you try gratitude journaling again, that’s supposed to make life great.

And you look at yourself in the mirror, saying affirmations about the great person you are.

And you visualize the success that you want, over and over like they taught you to do.

But once you look at the big picture, is any of that shit working?

There’s an easier way. That’s what I’m here to tell you about.

Here’s how it works:

We focus on your negativity.

And we use that to find the faulty wiring in your subconscious mind, and rewire it.

You’re already thinking a ton of negative thoughts anyways, so why not use them?

All those mean things you say to yourself. All the mean things you say in your head about other people (like those idiots that don’t put shopping carts back at the grocery store! Assholes!)

All the fears, the uncertainties, the shame and guilt and other sh*t.

It’s all there all the time… so let’s use what you’re naturally wired to think like.

And this isn’t any woo-woo magic (even though it feels like it sometimes.)

It’s just straight up high-performance psychology, NLP, and neuroscience.

I don’t know why people don’t teach us this stuff in entrepreneur school lol.

But this is a mandatory piece of your mental and emotional toolkit, if you want to grow a bigger better business, without the overwhelm.

Here’s why I know you need this…

I was running a weight loss coaching business, trying to scale it, but over and over I couldn’t f’ing win.

One time I lost 32 sales calls in a row. It HURT. Not just my heart, but my wallet.

My wife looked at me (after another failed sales call) and said “we should get jobs.”

F*ck. A knife to the heart.

I failed.

So we got jobs.

how i built the method that changed it all

Luckily at that time, a couple people in my network showed me some deeper mindset tools…

It helped me see what was happening in my subconscious mind, instead of just pounding it with positive thinking and affirmations (which, btw, actually HURT your subconscious mind).

So I dug in. I spent hours every single day digging deep into my own brain.

I spent tens of thousands learning how to design these practices, because I knew I needed more.

I created processes and protocols that went faster and deeper than what they taught me.

And then I started helping other entrepreneurs with these same things.

So now I’ve spent over a thousand of hours in 1-on-1 sessions with other entrepreneurs, honing these tools and frameworks, so that they’re battle-tested and bulletproof.

And finally, I put it all in one book to rule them all…

what you'll learn inside the book

The Power of Negative Thinking will use your negativity to find your biggest blocks, and break through them fast.

It’s not about willpower, discipline, or motivation.

There’s no gratitude journaling, power poses, or other mumbo jumbo.

We’re going to the roots of your problems, and rewiring them.

We’re actually going to reprogram the way you respond to shitty situations and hard problems.

Imagine that you’re coding a computer (I have no clue what that’s actually like, but just pretend for a minute lol).

You could keep pounding the keyboard harder, hoping it starts to work better for you…

Or you can go into the wiring of the operating system, and make a couple tweaks that make it do what you actually need it to do.

Your brain is edit-able, just like a computer.

You just need the guide-book to give you the steps to do it.

And this is that book.

you’ll use this book + bonuses to:

✅ Kill overwhelm

✅ Eliminate procrastination

Fix your inner shit

✅ Silence your inner critic

Reprogram your brain to work for you instead of against you

✅ Learn the emotional operating system that’s driving your decisions

And so much more

more entrepreneurs who’ve used this work

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⭐️⭐️⭐️⭐️⭐️

"Forget forcing positivity.

Rusty shows you how to turn your so-called 'bad' thoughts into breakthroughs.

His method helped me work less, make more, improve my relationships and finally love the person in the mirror."

– Ryan Syverson, Cellular Medicine & Emotional Resilience Coach, Founder of SubLyme Life

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"Like a tall glass of the coldest freshest glacier water you've ever tasted when you've been trapped in the Sahara desert for a week...

This helped advance my business and personal life in ways that countless others have not been able to."

– Phiroze Divecha, Mindset Coach

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"In a world flooded with noise and surface level advice, Rusty's voice cuts through with raw authenticity and lived wisdom.

This is the perspective the self-help space has been missing - and it's finally here."

– Joshua Church, Forbes 30 Under 30 Entrepreneur, Host of The Way You Lead Podcast

here's everything you're getting

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the book

You’ll want that, because that’s where every step of the framework and it’s nuances are laid out.

Along with stories of people who’ve used this method to stop sabotaging their businesses, so you can see how it works in “the real world.”

the bonuses

To make sure this book actually changes your business — not just your bookshelf — I put together these exclusive bonuses to help you unblock faster, go deeper, and actually apply what you’re learning in real life.

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Bonus 1 - Rapid Unblocking Meditation

Press play to clear your inner sh*t in minutes, anytime you need it. A quick-reset audio to help you unblock and focus fast.

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Bonus 2 - Fix Your Sh*t: Follow-Along Session

Sit in on a real coaching session where I help a group of entrepreneurs unblock their mind. And follow along yourself to clear what’s holding you back.

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Bonus 3 - Inner Advantage Interview Series

7 and 8 figure entrepreneurs, and coaches to those entrepreneurs, answered my questions in these exclusive interviews. You can’t get access to these interviews anywhere else. You’ll hear how they use these tools in their own businesses, and how they suggest using them in your business.

You’ll learn...

✅Jack Canfield got THIS wrong - Zander Fryer

Bad Habits, Addictions, and Depression - Leslie Thornton

Using Emotional Intelligence in an 8-Figure Business - Joshua Church

Finding Blind Spots - Josh Price

You don’t have to “Deserve” Money - Gavin McHale

let's recap. here's everything you get:

⭐️ The Power of Negative Thinking book ($47 value)

⭐️ Rapid Unblocking Meditation to fix your inner shit by pressing play ($97 value)

⭐️ Fix Your Sh*t: Follow-Along Session to unblock along with real clients ($147 value)

⭐️ Inner Advantage Interview Series, interviews with 7 and 8-figure founders and mindset coaches revealing their real mindset secrets ($197 value)

Total value: $488.

And it costs WAY less than blowing up your business because of the overwhelm. Get yours now for just $4.95 (you can grab the physical copy on Amazon if you want too)

so here’s how to grab all your exclusive content:

First, you'll buy the book at the bottom of this page.

Second, you can immediately download the book on the next page.

Third, check your inbox. Your bonuses (and another link to download the book) will be there right away!

Sometimes it takes a few minutes to get there, but if that email isn’t there in 20 minutes just email my assistant and she’ll make sure you’ve got them (nikki@rustyosborne.com)

Within 15 minutes from right now you’ll find and remove your first mental block, because of the first bonus.

And the more you dig into this practice, the faster you’ll remove the bigger blocks holding you back.

So let’s do this!

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"Captivating and insightful."

"The Power Of Negative Thinking flips the outdated ideas of traditional mindset work on their head, and is going to make waves in the personal development space for years to come."

– Zander Fryer, Founder and CEO of High Impact Coaching

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"A blueprint for breaking through limits and building the life you keep saying you want...

It will wake you up and fire you forward."

– Joe Marcoux, Founder of S.O.S. Dojo

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"This book is a breath of fresh air for overwhelmed entrepreneurs. It cuts through the noise and helps you reclaim your energy, focus, and purpose–without burning out in the process."

– Leslie Thornton, Founder of Hypnosis for Permanent Weight Loss

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⭐️⭐️⭐️⭐️⭐️

"This isn't another mindset book telling you to 'just believe in yourself.'

It's the one that shows you how to make peace with your so-called 'negative thoughts', and use them to actually get sh*t done.

No fluff, no fairy dust, just the truth your business has been waiting on.

Read the book. Your results are tired of waiting."

– Josh Price, Co-Founder of Brotherhood of Fatherhood, Staff Sergeant Army Infantry veteran

if you’re still reading, you’ve got 3 choices here...

Option 1:

You could do nothing.

You could say “well f**k it I’m just gonna keep thinking that my life will magically change.” And if you do that, then nothing will actually change. you’ve been trying that for YEARS.

Option 2:

You can spend thousands of hours and tens of thousands of dollars (which you’ve already done anyways) to try and piece this together yourself.

Option 3:

You spend a handful of dollars to get a method proven in the trenches of entrepreneur’s brains, and see how it works for you.

You get the manual for how to change your brain, step by step. And if you hate it, then go get a refund from Amazon, and keep the bonuses.

Either way, if you don’t make a change, then nothing will change.

Do you really want to keep living the way you’ve been? I know what it’s like in a brain like that, it’s f*king rough.

But you’ve been guided here for a reason.

So, you can ignore the signals that the Universe just dropped in your lap, and keep hoping it’ll get better.

Or, you can listen to the guidance that Life is giving you. Opt in for your bonuses, and get your book, and get access to a new level of profits and peace and presence.

Here’s the other thing…

This is the part where I’m supposed to say “limited copies available!” Or “this price won’t last long, act NOW!”

But let’s be real. I created this book to help as many people as possible.

So the book itself isn’t an urgent offer…

BUT YOU ARE.

You’re already spinning your wheels.

You already aren’t working to your potential.

Your family isn’t getting the best version of you.

Your business is getting a lot from you, but you’re still holding it back.

And you were put here on this earth for so much more than what you’re giving right now.

And every single moment you spend NOT operating at your best, is another moment wasted.

How much longer do you want that to last?

And for what? Because you didn’t want to spend a few bucks on a book, and the couple of hours to read it and use it?

F that.

You’re here for change.

You’re here for an upgrade.

And the only way to get to your next level is by taking the action that you’re avoiding. You’re avoiding your negativity right now, instead of using it to your advantage.

So step up. Buy the book. Use the tools.

And let’s f**king change.

frequently asked questions

What if I’ve already tried EVERYTHING to solve my brain?

Great question. I know you’ve been on a long journey to try and fix whatever you feel is broken in there. And I’m sorry you’ve had to go down so many rabbit holes and they haven’t worked.


So either way, you’re still not where you want to be. This is another chance to find something that has worked for real people just like you, who’ve tried everything.


My client Ashley says this about this work:

“Rusty has done more 1 year than my therapist did in 8 years. My therapist was like a personal trainer, Rusty is like a plastic surgeon.”

It works for you as long as you’re willing to put in the work.


AND if you get stuck, you can simply email me here (rusty@rustyosborne.com) and I’ll help you out.


So the choice is yours. Keep hoping to change, or just give up, or do something about it. If I were you, I’d choose a new approach.

I’m f’ing BUSY. I don’t have time for this. What do I do?

I created this for busy people like you.


Buy it now. And get the bonuses.


Listen to the guided audio right away, which is only 12 minutes long, and that’s the MOST important step you could take.


It works quickly and deeply, in just 12 minutes. would you invest 12 of your precious minutes for an upgraded brain?


When you rewire your brain, you find more ways to get your work done faster and better.


So if you’re like the others who’ve used this, you’ll end up shaving hours off your work days anyways.

What if I hate it?

If you hate it, let me know (please be nice about it though haha). I'll send your money back, and you get to keep the book AND the bonuses. No biggie.


But also, hate leads to the dark side. And the dark side is Negativity. And that’s what we’re using to solve your biggest problems.


So actually, if you hate the book, you can use the book to process your hate, and find the roots of your inner shit, and solve it.


Use your hate. It’s here to help!

Do you hate therapists?

No! But here’s what my clients have to say about it…



“I told Rusty 1 session with him (and this is the honest truth) was better than 20 sessions of therapy.”

– Mike Sell – Gym Owner (Midwest Strength and Performance)



“Rusty has done more 1 year than my therapist did in 8 years. My therapist was like a personal trainer, Rusty is like a plastic surgeon.”

– Ashley Lewkebandara, Founder of Your LLC Attorney



“This clicks in your head, really, really fast. You can feel it throughout your whole day and every decision you make.”

– Austin Garber, Gym Owner (GreenLight Chico)



“I had at least two of my most spiritual experiences in my life so far during sessions with Rusty.”

– Anthony Becker, Startup Founder and CTO



A lot of my clients still use therapists regularly, and then use this method to actually break through the problems that their therapist helped them find.


Do you hate Tony Robbins?

No! That guy is smart and does a lot of cool things.



But there’s a time and place for his methods. And quitting your self-sabotage is not one of those times.



His work is great for getting into a peak performance state for short periods of time.



This work will remove what’s keeping you from peak performance so you can be better effortlessly, all day every day.

Do you hate me?

No! I love you! And I can’t wait to see how much you love yourself after focusing on your negative shit!

Why Negative Thinking? Isn’t Positive Thinking more powerful?

Imagine you’re climbing a mountain…



If you want to go faster, and get all the way to the top, you can think “I’m strong, I’m fast, I am one with the mountain!” And you can repeat that over and over and over…



Or you can take off the 100 pound backpack full of unnecessary baggage, and just walk up the damn mountain.



When you think negative, you’ll focus on how to drop the baggage that’s slowing you down, instead of trying to carry all your baggage better.



Also, when you think less negative thoughts, your brain will become more positive anyways. Just a hell of a lot faster, and more permanently.



The book won’t turn you into a Negative Nancy. It’ll help you become as powerful as you’re meant to be, but without fighting yourself constantly to do it.

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Speed Meditation for Entrepreneurs

Need to get more done? Tired of hitting resistance? This 8-Minute Speed Meditation will break through your mental barriers to getting sh*t done, so you can shave an hour off your workday today. 
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